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iHEAR! is enhanced and expanded Voice of the Customer research that results in creating better value for customers and higher profitability for your company. Using new, and experienced, world class innovation techniques we can get your NPD growth to a new level using our unique Voice of the Customer methodology. |
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To contact us: |
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McGregor Excellence Consulting Tel. +1 815 575 0641 |
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WHY SHOULD ANY COMPANY COMMIT TO DOING VOC? It’s all about what you don’t know! It’s about discovering & capturing the latent un-stated needs! It’s ALL about getting closer to the customer to create superior value for them! VOC research that is structured, process focused, and able to capture the most qualitative experience based data points will result in a superior customer focused product experience—FACT! Just ask any of the companies on the list to the right. They will tell you that every VOC project they commit to always results in a useful ‘Ah-Ha!’ that they were previously deaf to. Good VOC research immerses the practitioners in to the ‘environment of use’ of the customer and gives them the experiences that only customers can have.
HOW DID iHEAR! PROCESS GET CREATED? iHEAR is built upon the originals foundations of the early Voice of the Customer research created by MIT in conjunction with Bose in the 1980’s. Since then our process has taken those foundations and built a strong set of tools and process flow to ensure that the Voice of the Customer, AND their desired experience with a product or service is entirely captured and developed in to a world class design.
WHAT IS THE VALUE OF HAVING THESE SKILLS? The answer is invaluable. For any company that seriously uses the tools and applies the process rigorously you can see new concepts developed faster, and more efficiently, than by using the old ‘BUILD-TEST-FIX!’ paradigm. The total value of iHEAR experience engineering is captured in the following areas: COST SAVINGS — Cycle-time COST SAVINGS — Lower re-work and re-design costs COST SAVINGS — Fewer missed customer requirements GROWTH — Superior product design GROWTH — Improved product acceptability GROWTH — Concepts tend to win in market more frequently |
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Companies that currently use advanced VOC techniques: AMERICAN STANDARD 3M SAMSUNG SDI NOKIA CUMMINS, INC. INVENSYS RIM REXAM LOGITECH SEAGATE WESTERN DIGITAL MOTOROLA ROCKWELL AUTOMATION UNITED TECHNOLOGIES—CARRIER
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We provide customized iHEAR! deployment for your company & we do special VOC project consulting. |
